REQUEST FOR PROPOSAL FOR THE APPOINTMENT OF A SERVICE PROVIDER TO DEVELOP AND IMPLEMENT AN INTEGRATED MARKETING AND COMMUNICATION STRATEGY…

In short

The Housing Development Agency (HDA) seeks a service provider to develop and implement an integrated marketing and communication strategy, including a section on brand culture change management. The project involves assessing the current brand perception, studying the company operating model, and defining a long-term brand/image culture management strategy. Key deliverables include various reports, strategy documents, and implementation plans covering brand identity, marketing, communications, stakeholder engagement, and digital presence.